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Make This Drink: The Negroni

Updated: Aug 13, 2024


Bartender from the 1960s

The Negroni is a classic cocktail with a storied history that dates to early 20th century Italy.


This famous drink was invented by Count Camillo Negroni, who was known for his adventurous palate and love of exotic spirits. Legend has it that in the 1920s, Count Negroni asked his local bartender at the Caffè Casoni in Florence to add gin to his Americano cocktail. The bartender obliged and added equal parts of gin, Campari, and sweet vermouth to the mix. The Negroni cocktail was born. The drink quickly became popular in Italy and spread across Europe, with bartenders putting their own twists on the classic recipe.


Over the years, variations of the Negroni have included everything from grapefruit and orange juice to ginger and black pepper. In recent years, the Negroni has experienced a resurgence in popularity, thanks in part to its simplicity and versatility. Today, you can find the Negroni on menus at bars and restaurants all over the world, and it remains a beloved classic among cocktail enthusiasts. Whether you prefer your Negroni straight up, on the rocks, or with a twist, there's no denying the enduring appeal of this timeless cocktail. So next time you're in the mood for something classic and sophisticated, reach for a Negroni and toast to its fascinating history.


Now go make this drink.


  • 1 oz. Campari

  • 1 oz. Gin

  • 1 oz. Sweet Vermouth


Stir ingredients in glass over ice, strain into rocks glass filled with ice and garnish with orange peel.


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